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ugly not cute
 
Ugly, not cute. Or ugly not, cute. The pause changes everything. This collection lives in the shifting space where beauty and ugliness meet, merge, and trade places. What disturbs at first glance can become magnetic over time; what once seemed charming may suddenly feel hollow. Trends are born here — from what society once rejected and now craves.

This collection was created in collaboration with
MUZ STONE, a Ukrainian company known for its expertise in stone processing and creative design.

We do not aim to please the eye in an obvious way. Instead, we invite the viewer to question what they see and feel. Each piece is a provocation — a reminder that taste is never fixed but shaped by culture, context, and the courage to see differently. In embracing imperfection, distortion, and imbalance, we discover a raw, unapologetic form of beauty — one that refuses to fade into the background.

These objects are not bound to a single style or moment. They can stand as art pieces in sleek contemporary interiors or in classical spaces rich with history. Beyond trends, beyond time — they belong wherever curiosity lives.
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©deday. 2025
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